Burger King Sued Over Cheeseburger?
The National Franchisee Association disagrees with Burger King’s $1 double cheeseburger
The National Franchisee Association filed a lawsuit against Burger King because of pricing issues. On Tuesday the lawsuit was filed at the U.S District Court in South Florida.
Burger King is a Miami-based franchise. The National Franchisee Association is based in Kennesaw and represents over 80 percent of franchised Burger Kings in the U.S.
Burger King has pushed its $1 burgers to attract customers who are price conscious and the franchisees have said the pricing is costing them money.
According to the lawsuit, "Twice this year the association has voted against Burger King adding the double cheeseburger to its $1 menu and the item costs more than $1 to make and sell."
The lawsuit will seek to prevent Burger King from having whole say of pricing for the franchisees.
The National Franchisee Association filed a previous lawsuit against Burger King, Dr. Pepper Snapple Group and Coca-Cola because of restaurant reimbursements from soft-drink agreements in May.:rolleyes:
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